Method
Brand and campaign design for an esports organization serving MMO and RPG communities.
- Client
- Method
- Period
- Sep 2017 – Jul 2020
- Role
- Lead Graphic Designer
- Deliverables
- Visual identity, Event identities, Campaign assets, Broadcast packages, Motion graphics, Merchandise graphics
- Tools
- Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Figma, Procreate
Context
Method is an esports organization focused on entertainment for MMO and RPG communities.
Challenge
Method needed a stronger identity and distinctive assets for live events and marketing channels.
Approach
I developed the core identity through repeated event, campaign, social, outdoor, broadcast, and merchandise applications, building reusable language rather than treating each request as a separate visual direction.
The circular Method mark, orange palette, and angular graphic accents created a consistent base that could shift between editorial, competitive, and sponsor-led moments.
Outcome
The work supported three Race to World First broadcasts and a wider calendar of campaigns, competitions, partnerships, and merchandise.
Logos, campaigns, live events, and motion
Extending the brand through repeated moments
Broadcast
Identity
Campaigns and events
Apparel
Jerseys and merch at events
Apparel I helped design, worn by the team at events and on stage.