Layer Media
Key visual work for New World, created while working with the games-focused creative agency Layer Media.
- Client
- Layer Media / Amazon Games: New World
- Period
- Oct 2023 – Aug 2024
- Role
- Graphic Designer
- Deliverables
- Key visuals, Campaign adaptations, Social assets, Promotional layouts
- Tools
- Adobe Photoshop, Adobe Illustrator, Procreate
Context
Layer Media is a creative agency specializing in trailers, film production, and branded entertainment for games. While working there, I developed key visual components for Amazon Games' New World.
Challenge
Each visual needed to represent a major game milestone, including expansions and patches, and still work as player-facing campaign material.
Approach
I composited supplied game imagery and designed key visuals and logos for releases, updates, events, and promotional moments including Legacy of Crassus, Steam Free Weekend, and Black Friday, adapted for New World's website and social channels.
Each visual used the established New World worldbuilding, typography, and material language while giving its release or promotion a distinct focal point.