Happy Health
A family of IV therapy brands, designed to feel distinctive, welcoming, modern, and professional.
- Client
- Happy Health / Vegas IV
- Role
- Brand Designer and UX/UI Designer
- Period
- Aug 2022 – May 2023
- Deliverables
- Brand identities, brand guidelines, packaging, campaign assets, partnership decks, digital layouts
- Tools
- Photoshop, Illustrator, After Effects, Figma, Procreate
- Partners
- Circa, FitClub, Life Time
Context
Happy Health developed a family of IV therapy brands in the United States, including Vegas IV.
Challenge
Each brand had to stand apart in a crowded market and still feel welcoming, modern, and professional.
Approach
I built the Happy Health identity first, then used related brands such as Vegas IV to test how far the system could stretch. Happy Health has an approachable wordmark and a bright accent palette. Vegas IV has its own purple and gold identity within the same system.
Brand books record the logo rules, colour specifications, typography, packaging layouts, and digital palettes, so the system could be applied consistently.
Outcome
The system extended across more than ten sub-brands and supported physical and digital work for partners including Circa, FitClub, and Life Time.